Shorter and Sweeter: How Alibaba is Optimizing Product Titles for Mobile

Summarized (left) and original (right) product titles for a Nintendo Switch console in Taobao’s mobile app. Note the abundance of indirectly-related terms in the original title, likely submitted by the merchant for search-engine optimization (SEO) purposes.

Realizing the MS-Pointer Model

An overview of the MS-Pointer model. Here, Background Knowledge denotes brand and commodity name information for the Nintendo Switch console shown in the previous image.

Building a Dataset

Testing and Results

Click-through rate data from a week’s A/B testing in Taobao shows MS-Pointer’s clear advantage over its nearest rival.

Alibaba Tech

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